Have you ever started eating a new food just because you're heard it's so good for you? Something like kale, maybe. You buy it at the farmer's market, thinking, this doesn't look like something that will be delicious, but it will make me feel so healthy and good that maybe I won't mind the taste. And at first, you only eat it because you know you really should. But then, once you get to know kale, you start finding new and delicious recipes, and eventually you realize that, even though this food is packed with vitamins, low fat and high in fiber, you love it. You taught yourself to love kale. Sandy, chewy, good-for-you kale.

Yeah. That doesn't work when it's with people and not food.