I'm back. The eagle has landed.
So there's this Pixar movie coming out November 5 called The Incredibles. There's already plenty of merchandise for sale, and being interested, I checked it out. The teenage daughter is voiced by Sarah Vowell, and I'm a fan of hers. However, the merchandise was depressingly one-sided. As it always is.
Here's what they had:
Small plush dolls of:
Flash (the son)
Syndrome (the [male] villain)
Frozone (Mr. I's buddy)
There are also big talking versions of Mr. Incredible and a babbling baby Jack-Jack. (There's also an interactive Edna doll which gives out fashion advice. She's voiced by Brad Bird.) They also had 5-inch action figures, but guess what - the only Elastigirl and Violet figures came packaged with Jack-Jack and Flash, respectively. The only way I could have bought a Violet is by getting her as part of a set. There are two women in the five-member Incredibles family but they are nowhere to be seen on store shelves. Fuck you, you marketing bastards, for deciding that this is a movie "targeted" for boys, and for assuming that boys don't want to play with female characters, even female characters that have awesome superpowers (Elastigirl as a toy is a no-brainer; make her be a Stretch Armstrong-type thing). Keep on perpetuating the stereotype of men=action and women=all about doing nothing but looking pretty, even when the movie itself has the opposite message. Fuck. You. Seriously.