So have you seen the new Victoria's Secret ad where Tyra Banks is all "Take a look at my tits"? It's all about some really nice bra (really nice if you have really nice, big breasts already), and at the end of the ad text on the screen says:
What?? Why are those quotation marks there? I don't get why they're emphasizing that word. That's not how you emphasize something, anyway! Unless they're being sarcastic about "IT," which makes no sense. Can anyone explain this to me? Because this is the kind of thing that makes us editor-types lose sleep.